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Illumina - The Genome Era

Made at Buck for Illumina

My Role: Designer

Illumina is the leader of genomic sequencing, pioneering technology to help solve humanity’s most complex problems. Illumina approached BUCK to create a brand film.  To capture the soul of Illumina, we wanted to avoid the traditional hype film so prevalent in the world of tech. Instead, we pursued deeper truths through fluid animated visuals that lead the audience on a journey from dream to reality.
I had the privilege to work with Dan Marsh and Liron Eldar-Ashkenazi, who led the amazing group of artists to accomplish this beautiful film. 

Check out full info at Buck website here!

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Credits

Client : Thorne

Agency: FIG

Studio: BUCK

Executive Producer: Kitty Dillard

Creative Directors: Dan Marsh & Liron Eldar-Ashkenazi

Producer: Mackenzie Alexander

Art Director: Kevin Heo

Lead 3D Animator: Taylor James

2D Animation Lead: Gilles Desmadrille

Storyboard: Tucker Klein

Design: Freya Yeh, Gunnar Pettersson, Hannah Sun, Kevin Heo, Twisha Patni,
Yukyung Lee, Zack Williams

3D Animation: Auron Luxe, Hannah Sun, Hernan Lindenbaum, Rifat Muharram,
Emiko Inskeepa

2D Animation: Fabien Rousseau, Hannah Sun, Jordan Scott, Po-Chen Chia

Editor: Billy Kostka

Assistant Editor: Oliver Lin

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