Viacom

Mental health experiences are underrepresented in culture. And when they are represented it is done inaccurately in ways that create confusion, fear, and prejudice. Viacom wants to change that narrative. And we teamed up with them to help.

From a design perspective, this job had its own unique set of challenges. Chief among them, we didn’t want the illustrations to overpower the important messages we were trying to convey so we were very attuned to finding a harmonious balance between them. One way we achieved this was by juxtaposing our irregular line work with larger fill colors to draw attention to key points of interest and messaging.

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Check out full info at Buck website here​!